Starbucks–Why the Starbuck’s Logo Hype ?

January 11th, 2011 by admin No comments »

Howard Schultz, the owner of Starbucks has a story worth telling. He is a master at what he does and he brought it several key concepts to the marketing world.

He figured out that by providing speciality coffee, he could charge the customers a premium and change the attitude of traditional coffee which was considered “cuppa Joe” , thus bringing in the concept of customer engagement . Unlike the other companies running during the 1990, he outwardly rejected the franchising model and decided to spend the profits and marketing resources on its stores, employees and thereby improving the customer experience. » Read more: Starbucks–Why the Starbuck’s Logo Hype ?

How to save yourself from being cheated by Investment agents

January 10th, 2011 by admin No comments »

In case you want to avoid losing your hard earned money, here are some tips to keep in mind when dealing with Investment agents who try to sweet talk you into buying insurance or other financial policies. » Read more: How to save yourself from being cheated by Investment agents

Role of individual in transforming citizen service delivery

January 10th, 2011 by admin No comments »

In the implementation of any e- govt project in the public sector, the role of the personnel is of the utmost criticality. By individuals, I mean the end user who is delivering the services to the citizens. E.g. the immigration officer is the end user who is delivering the immigration clearance service to the citizens at the airport. The quality of service provided by this immigration officer will be translated into the end satisfaction of passengers. Thus, When IT projects are implemented, the success and failure of the project is highly dependent on the overall satisfaction of the end citizens. The immigration officer can have the most optimally implemented IT services to verify the credentials of the passengers but his understanding and efficiency of using the system, but more importantly the way he interacts with the passengers would lead to the overall satisfaction of the passengers.

This is where there is a need for the immigration officer needs to shed the “old way of doing things” and adapt to the “new technology” and bring customer.

Some of the challenges of these personnel are

· Lack of Awareness

· Lack of training

· Resistance to change from traditional ways to doing things

· Resistance to process transformation and trying to force process translation.

Process Translation Vs. Process Transformation

January 10th, 2011 by admin No comments »

Process translation is the methodology used wherein the existing process is analysed, and automating some part or the entire process. Thus there will be no change in the process steps and is useful to improve the efficiency of some steps which if done manually were consuming a large amount of time. These steps, after automation, reduce the time taken for the entire process thereby improving efficiency.

Process transformation, on the other hand, is an analysis of the "AS – IS" process and "TO- BE" process, analysing the gaps and transforming the process to a new process using process reengineering using ICT (Information and Communication technology).

An example of process translation is the Electronic Voting machine (EVM) used in India. The EVM sold purpose is to make the casting of vote process more efficient by replacing the traditional paper votes by storing votes in digital form. Once the votes have been casted, these machines are then physically transferred to a common location where the votes are then counted. All the steps except how votes are entered into a voting machine remain the same, thus leading to no change in structure of process but only making a node in the process more efficient. I must stress again that the entire process still remained the same and no new sub processes were added or removed from the original process. Also the activities done by the various stakeholders during the entire process remained unchanged.

On the other hand, Process transformation would have been in case the polling system process would have been made online. In this scenario, the role of stakeholders change – The voters need not go to polling booth, the policemen need not transfer the votes collected to a new physical

How incentives affect behavior

January 9th, 2011 by admin No comments »

Freakonomics has tried to explain how people respond differently to incentives under different circumstances. In a series of experiments done, researchers have tried to understand how altruism and benevolence of an individual are driven by self interest.

Scenario 1: The Ultimatum Game: 10$ to be shared between two individuals where one person decides how much he wants to keep and the other decides whether both of them keep the money divided among them.

In this game, $10 is given to an individual and he has the option to share this person with person seated in another room. The receiver has the option to accept the money offered, in which case both the receiver and the giver keep the money with them. But in case the receiver refuses the money, then both the buyer and receiver get nothing. E.g. if the giver gives $5 to the receiver, and receiver is happy to keep the sum, then receiver and buyer both keep $5 each.

In the other case, if the receiver gives $0.20, in case the receiver refuses, both buyer and receiver get nothing.

It is seen that in this case, on an average, people tend to give close to $5 to the other individual.

Scenario 2: Dictator Game: The receiver has no word in the deal and division of $10 is left entirely to the discretion of one individual.

In this scenario it is seen that the givers usually shell out a lesser amount as compared to the previous deal. The general trend is that people still give out $ 1.5 in this case.

Scenario 3: Instead of sharing a maximum of 10$, the giver has option to take $ 1 from the other person: In this scenario, on an average a person gives $1.5 compared to an average of $3 in the previous scenario.

Scenario 4: Instead of sharing a maximum of $10, u has an option of taking back $10 from the other person:

It is seen that in this scenario, instead of giving, people have a tendency of “stealing” $1.5 on an average.

In the entire experiments, the people didn’t change but what changed is how people responded to different incentives. It is the situation where the disconnection between people and how the current decision does not impact any future decisions that led to people thinking more about themselves and less about the others thus proving against the standard economics of self interest of people. The new outcomes shows that human behavior is motivated by self interest in the real world and shows a new way to look at the behavior of same people when subjected to different circumstances.

So the next time when you think someone is “self -sacrificing” , try to look at him through the above four situations and you could understand the driving force behind the benevolent act!

From BRIC to Eagles – Emerging Countries of the Future

January 9th, 2011 by admin No comments »

BRIC (Brazil, Russia, India , China) have been the key countries that economists believed are the emerging countires that would lead the gowth of the world gross domestic product forward.

Now economists are arguing intriducing a new term ,Eagles , Emerging and Growth Leading Economies that would include countries like South Koria, indonesia, Turket, Egypt, Taiwan along with the BRIC countires.

The economists beleive that going forward, the Eagle countries would contribute to half of world growth in the next decade. They believe that these countries would contribute to over $10 trillion in the next 10 years whereas the joint growth provided by Japan , britain, Germany, France and Italty would be close to be estimated at $6 trillion.

Source: New York Times

Why is it hard for companies to come up with Disruptive technologies?

January 8th, 2011 by admin No comments »

Disruptive technologies are technologies that transform the way the traditional markets operate or create a new market through innovation, simplicity, convenience and predicting a future demand which may or may not exist in the current market.

They offer several advantages -

1) Overtake market leaders and

2) Switch the demand from the existing demand and could make the current product obsolete

3) Change the way companies operate and change how they strategize the position of their products to the end customer.

Yet, even after all these benefits there lays a shortage of companies coming up with new innovations that could turn disruptive in the future. The reasons for these are several

One, a company may not see a technology as being disruptive and it could be parked in the shelves for years before someone decides to go ahead and test it in the market. Pharmaceutical companies spend years and millions trying to come up with a disruptive technology and sometimes the cost exceeds the benefits and the project is shut down.

Second reason is efficiency. By efficiency, I mean the efficiency to extract the maximum benefits from the disruptive technology. E.g. sometimes a company may find itself in a situation wherein it is not able to utilize the full benefits of a disruptive technology. This could be due to several factors such as the time duration for which a disruptive technology could be a USP before a competitor also copies it and eats into the market share of the company could force a company to try and “hide” the technology from the big companies who have an economy of scale.

Soon, I would be explaining what companies can do to overcome these challenges. Do post your comments to let me know what you think about it.

Facebook App – PostPost for Latest News from Friends

December 8th, 2010 by admin No comments »

PostPostPostPost is a personal real time facebook newspaper which delivers latest articles, photos, videos from all of your friends  and news in an easy to navigate newspaper format. You can also sort the content based on your preferences. Post Post also allows search functionality.

All you have to do is login to the PostPost website using your facebook account. The website takes around 30 seconds to load the latest news from your profile. » Read more: Facebook App – PostPost for Latest News from Friends

Organizing small events in company adds refreshments to work culture

November 2nd, 2010 by sandeep No comments »

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As we all know India is developing country and there are few sectors which are onboom like IT sector,health industry,BPO etc.Despite global recession last year IT industry in India was not that badly hit as of US, or other western countries. Now as said global recession is over and IT is again recovering faster. Companies » Read more: Organizing small events in company adds refreshments to work culture

Line Function Vs Staff Function

September 13th, 2010 by admin 1 comment »

HRMThere are two main types of functions of the various divisions of any organization.

  • which directly add value , called Line function
  • which indirectly add value, called Staff Function

Line function are » Read more: Line Function Vs Staff Function