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  • The rise of Advertisement industry

    The advertisement industry experienced drastic fall in revenues during the economic downturn last year. WPP, the world’s largest advertising company saw a fall in profits by 11% in 2009. Organizations in all major sectors in order to cut short their losses reduced the advertisement budgets handsomely. It is said that the health of the economy… Continue reading »

  • Perception vs Attitude

    ‘Marketing is all about user perception and behavior’. How many of you know what they mean? How does attitude change consumer behavior? Let us take an example: Ravi goes for a drive with his girlfriend Neena at 4 PM. He takes the most untraveled route towards a dense jungle. The road was narrow and curling… Continue reading »