Author Archive

LDAP Basics Tutorial and resource guide

February 2nd, 2011

Often proving access to multiple systems and services in a corporate or enterprise can cause multiple usernames and passwords to be created for each individual system. This can lead to chaos and human intervention for updating or removing the privileges.

LDAP uses a central directory access protocol which can solve such administration issues by collecting and storing information about people on a server which can be accessed via several applications. All the information is stored in “Directories” with each individual entry being saved as an object. Thus each object has a object id (OID) or unique object identifier and attributes and value pair.

Since , all the values are encapsulated in an object, thus accessing and searching for any value is as simple as running a query on that specific attribute. For e.g. to search for Smith across all the users, the “name” attribute can be searched for the string “Smith”.

Directory Structure

LDAP not only provides querying the directory but also updating the table for any changes. Thus, adding to removing access levels can be done simply by running a query.

There are various books which can help to get an in-depth knowledge and understanding of LDAP and  IBM Red Book on LDAP is a great source to start. Do let us know any other sources worth reading for newbie’s to LDAP.

LDAP Resources:

Article: Leveraging LDAP

SP Jain Center of Management creates history – Enters FT Top 100 Colleges Ranking MBA

January 31st, 2011

SP Jain Center of Management has entered into the top 100 Full Time Global MBA colleges in  the world. Currently it is ranked 68 in the world. It is a proud moment for India which now has two new colleges from India in this elite list of colleges from around the world.

The three Indian colleges in the list are

  • Indian Institute of Management, Ahmadabad - Rank 11
  • Indian School of Business(ISB)- Rank 13
  • SP Jain Center of Management(Dubai/Singapore)- Rank 68

See the entire list  here. Do post your reactions in the comments section !

Starbucks–Why the Starbuck’s Logo Hype ?

January 11th, 2011

Howard Schultz, the owner of Starbucks has a story worth telling. He is a master at what he does and he brought it several key concepts to the marketing world.

He figured out that by providing speciality coffee, he could charge the customers a premium and change the attitude of traditional coffee which was considered “cuppa Joe” , thus bringing in the concept of customer engagement . Unlike the other companies running during the 1990, he outwardly rejected the franchising model and decided to spend the profits and marketing resources on its stores, employees and thereby improving the customer experience.

This lead to word of mouth publicity of Starbucks and created a more powerful brand which has dominated the coffee business ever since its launch. The customers promoted the brand free of cost through word of mouth and the there is a sense of customer ownership of the brand more powerful than any other brand.

gaplogo.jpg

There are examples of companies where logo change did not work – Gap who changed its logo had to revert back to its original logo within a week after massive criticism on twitter and Facebook. So much so, the company even tried a failed attempt  to crowd source the new design to the customers who were annoyed by Gap’s initiative to change the logo.

How the customer would be associated with the new logo is still to be seen.

How to save yourself from being cheated by Investment agents

January 10th, 2011

In case you want to avoid losing your hard earned money, here are some tips to keep in mind when dealing with Investment agents who try to sweet talk you into buying insurance or other financial policies.

1) Don’t sigh blindly on the documents : I understand that reading 20-30 pages of policy documents are a cumbersome job and even educated people prefer to just sign at the cross marks which the agents point them to. Yet this is one of the easiest ways for agents to cheat and sell you an entirely different product compared to the product advocated.

2) Understand the features of the policy: Read between the lines and ask questions. Find out the different charges that eat into your principal at various stages of policy – inception, policy life, and exit. Some agents may try to evade the question or falsify the information and it is the buyer who has to do his own “home work”.

3) Don’t follow the herd: Don invests just because of past performance and expects the performance based on past performance: Just because a mutual fund has given double digits returns, the past is not a correct way to predict the future. This sour fact was realized by many individuals who put their money in high return mutual bonds not realizing that during the recession these will be the most badly hit funds, wiping out the entire principal.

4) Free advice is not “free”: The agents get paid based on each policy they sell. The commission on any ULIP plan in India can be anywhere between 30- 50%. Amazingly, this commission is indirectly deducted directly from the buyer’s pockets. One strategy that the agents also employ is providing a discount of 10-20% on policy, knowing they lure the buyer into the trap of buying a policy who thinks he got a great deal.

5) Expecting magical returns: Magical returns also mean high risks. Understand where your money is being invested – the companies, the sectors, and the percentage of money “actually” being invested.

Surely, by following these small and basic tips, you can save yourself from the pain of running after agents who are known to sell and run looking for new prey.

Role of individual in transforming citizen service delivery

January 10th, 2011

In the implementation of any e- govt project in the public sector, the role of the personnel is of the utmost criticality. By individuals, I mean the end user who is delivering the services to the citizens. E.g. the immigration officer is the end user who is delivering the immigration clearance service to the citizens at the airport. The quality of service provided by this immigration officer will be translated into the end satisfaction of passengers. Thus, When IT projects are implemented, the success and failure of the project is highly dependent on the overall satisfaction of the end citizens. The immigration officer can have the most optimally implemented IT services to verify the credentials of the passengers but his understanding and efficiency of using the system, but more importantly the way he interacts with the passengers would lead to the overall satisfaction of the passengers.

This is where there is a need for the immigration officer needs to shed the “old way of doing things” and adapt to the “new technology” and bring customer.

Some of the challenges of these personnel are

· Lack of Awareness

· Lack of training

· Resistance to change from traditional ways to doing things

· Resistance to process transformation and trying to force process translation.

Process Translation Vs. Process Transformation

January 10th, 2011

Process translation is the methodology used wherein the existing process is analysed, and automating some part or the entire process. Thus there will be no change in the process steps and is useful to improve the efficiency of some steps which if done manually were consuming a large amount of time. These steps, after automation, reduce the time taken for the entire process thereby improving efficiency.

Process transformation, on the other hand, is an analysis of the "AS – IS" process and "TO- BE" process, analysing the gaps and transforming the process to a new process using process reengineering using ICT (Information and Communication technology).

An example of process translation is the Electronic Voting machine (EVM) used in India. The EVM sold purpose is to make the casting of vote process more efficient by replacing the traditional paper votes by storing votes in digital form. Once the votes have been casted, these machines are then physically transferred to a common location where the votes are then counted. All the steps except how votes are entered into a voting machine remain the same, thus leading to no change in structure of process but only making a node in the process more efficient. I must stress again that the entire process still remained the same and no new sub processes were added or removed from the original process. Also the activities done by the various stakeholders during the entire process remained unchanged.

On the other hand, Process transformation would have been in case the polling system process would have been made online. In this scenario, the role of stakeholders change – The voters need not go to polling booth, the policemen need not transfer the votes collected to a new physical

How incentives affect behavior

January 9th, 2011

Freakonomics has tried to explain how people respond differently to incentives under different circumstances. In a series of experiments done, researchers have tried to understand how altruism and benevolence of an individual are driven by self interest.

Scenario 1: The Ultimatum Game: 10$ to be shared between two individuals where one person decides how much he wants to keep and the other decides whether both of them keep the money divided among them.

In this game, $10 is given to an individual and he has the option to share this person with person seated in another room. The receiver has the option to accept the money offered, in which case both the receiver and the giver keep the money with them. But in case the receiver refuses the money, then both the buyer and receiver get nothing. E.g. if the giver gives $5 to the receiver, and receiver is happy to keep the sum, then receiver and buyer both keep $5 each.

In the other case, if the receiver gives $0.20, in case the receiver refuses, both buyer and receiver get nothing.

It is seen that in this case, on an average, people tend to give close to $5 to the other individual.

Scenario 2: Dictator Game: The receiver has no word in the deal and division of $10 is left entirely to the discretion of one individual.

In this scenario it is seen that the givers usually shell out a lesser amount as compared to the previous deal. The general trend is that people still give out $ 1.5 in this case.

Scenario 3: Instead of sharing a maximum of 10$, the giver has option to take $ 1 from the other person: In this scenario, on an average a person gives $1.5 compared to an average of $3 in the previous scenario.

Scenario 4: Instead of sharing a maximum of $10, u has an option of taking back $10 from the other person:

It is seen that in this scenario, instead of giving, people have a tendency of “stealing” $1.5 on an average.

In the entire experiments, the people didn’t change but what changed is how people responded to different incentives. It is the situation where the disconnection between people and how the current decision does not impact any future decisions that led to people thinking more about themselves and less about the others thus proving against the standard economics of self interest of people. The new outcomes shows that human behavior is motivated by self interest in the real world and shows a new way to look at the behavior of same people when subjected to different circumstances.

So the next time when you think someone is “self -sacrificing” , try to look at him through the above four situations and you could understand the driving force behind the benevolent act!

From BRIC to Eagles – Emerging Countries of the Future

January 9th, 2011

BRIC (Brazil, Russia, India , China) have been the key countries that economists believed are the emerging countires that would lead the gowth of the world gross domestic product forward.

Now economists are arguing intriducing a new term ,Eagles , Emerging and Growth Leading Economies that would include countries like South Koria, indonesia, Turket, Egypt, Taiwan along with the BRIC countires.

The economists beleive that going forward, the Eagle countries would contribute to half of world growth in the next decade. They believe that these countries would contribute to over $10 trillion in the next 10 years whereas the joint growth provided by Japan , britain, Germany, France and Italty would be close to be estimated at $6 trillion.

Source: New York Times

Why is it hard for companies to come up with Disruptive technologies?

January 8th, 2011

Disruptive technologies are technologies that transform the way the traditional markets operate or create a new market through innovation, simplicity, convenience and predicting a future demand which may or may not exist in the current market.

They offer several advantages -

1) Overtake market leaders and

2) Switch the demand from the existing demand and could make the current product obsolete

3) Change the way companies operate and change how they strategize the position of their products to the end customer.

Yet, even after all these benefits there lays a shortage of companies coming up with new innovations that could turn disruptive in the future. The reasons for these are several

One, a company may not see a technology as being disruptive and it could be parked in the shelves for years before someone decides to go ahead and test it in the market. Pharmaceutical companies spend years and millions trying to come up with a disruptive technology and sometimes the cost exceeds the benefits and the project is shut down.

Second reason is efficiency. By efficiency, I mean the efficiency to extract the maximum benefits from the disruptive technology. E.g. sometimes a company may find itself in a situation wherein it is not able to utilize the full benefits of a disruptive technology. This could be due to several factors such as the time duration for which a disruptive technology could be a USP before a competitor also copies it and eats into the market share of the company could force a company to try and “hide” the technology from the big companies who have an economy of scale.

Soon, I would be explaining what companies can do to overcome these challenges. Do post your comments to let me know what you think about it.

Facebook App – PostPost for Latest News from Friends

December 8th, 2010

PostPostPostPost is a personal real time facebook newspaper which delivers latest articles, photos, videos from all of your friends  and news in an easy to navigate newspaper format. You can also sort the content based on your preferences. Post Post also allows search functionality.

All you have to do is login to the PostPost website using your facebook account. The website takes around 30 seconds to load the latest news from your profile. » Read more: Facebook App – PostPost for Latest News from Friends