Formula one will soon experience the unbeatable strategies of the greatest underdog of business world. Yes, it is Sir Richard Branson! He through his team Virgin Racing has developed a car with best aerodynamics created in half the cost of other competitors. Traditionally, teams used to test physical cars in wind tunnels, whereas Virgin has… Continue reading »
Mar
09
Mar
09
Hurt Locker beats Avatar
Hurt Locker which earned less than 2% of Avatar’s box collection, won six Oscars compared to three by Avatar. Avatar was a movie based on the theme of human greed which could someday make the environment unlivable. On the contrary, Hurt Locker was a movie based on Iraq, bombs and army. Avatar was one of… Continue reading »
Mar
07
Luxury @ China
Luxury products can be defined as mature products which have historical attachment, global recognition and high perceived value or in short ‘a story to brag about’. These products are mildly correlated to the consumption and economic conditions of the consuming country. China, the biggest developing country of the world has surpassed US to become the… Continue reading »
Mar
06
The rise of Advertisement industry
The advertisement industry experienced drastic fall in revenues during the economic downturn last year. WPP, the world’s largest advertising company saw a fall in profits by 11% in 2009. Organizations in all major sectors in order to cut short their losses reduced the advertisement budgets handsomely. It is said that the health of the economy… Continue reading »
Mar
03
The patent war: Apple blames HTC
In a recent statement, Steve Jobs, head of Apple said that HTC had used around 20 of their patented technologies to fuel the growth of its competitors like Google. Therefore they have sued HTC whose products are used widely in the smart phone market. He emphasized on healthy competition which would create more value to… Continue reading »
Mar
03
Event Mogul is back…
Event Mogul after successfully organizing Seven Studs last year, is now all set to launch the new age corporate football tournament ’5′occer under the back drop of UB City, Bangalore’s most famous land mark. This time the excitement is even more because of the excellent promotion based on last year’s feedback. The event will happen… Continue reading »
Mar
02
Responsible US!
In a dramatic move, US officials are planning to reduce the nuclear warheads drastically. As a member of nuclear non-proliferation treaty, this move will help US promote its image as one who walks the talk. What calculations have gone behind this? From the estimated warhead distribution around the world we see that Asia has much… Continue reading »
Feb
27
e-commerce vs Me-commerce
E-commerce entered the technology market after the evolution of internet as a medium to communicate. It so happened that this technology was widely used to increase operational efficiency and save costs for the channel partners. The entire e-commerce industry focused on transactions rather than relationships. This feature was one of the key in many unsuccessful… Continue reading »
Feb
25
What is oneworld?
OneWorld is one of the world’s three largest global alliances of airlines. It was formed in 1999 by American Airlines, British Airways, Canadian Airlines, Cathay Pacific and Qantas Airways. It was formed with a vision to generate more value to customers than any airline could do alone. Together they have more than 2200 aircraft and… Continue reading »
