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Jan
11

Starbucks–Why the Starbuck’s Logo Hype ?

Howard Schultz, the owner of Starbucks has a story worth telling. He is a master at what he does and he brought it several key concepts to the marketing world. He figured out that by providing speciality coffee, he could charge the customers a premium and change the attitude of traditional coffee which was considered… Continue reading »

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Apr
11

Getting your car serviced!

Ahem! Getting the car serviced seems to be a very simple task but try getting it done in a populous city. Whichever day of the week you choose for the servicing, you cannot escape the Murphy’s law. Crowded and unmanaged. Every time the service manager would say “please try to bring the car in a… Continue reading »

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Mar
23

Cost of no CSR!

how many think that csr is a waste? Coca-cola, the world’s largest beverages maker, should pay Rs 216 crore compensation for pollution and depleting groundwater, a Kerala government panel has said. The nine-member Bookmark on Delicious Digg this post Recommend on Facebook share via Reddit Share with Stumblers Tweet about it Subscribe to the comments… Continue reading »

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Mar
10

Microsoft XP to be obsolete soon!

Hard Drives will soon be available in a new format which might not run with XP. Currently the drives are manufactured in 512 bytes format which will be replaced by the 4k bytes format. The 512 byte format has reached saturation levels. i.e. it is becoming difficult to reduce its size further. Whereas 4k byte… Continue reading »

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Mar
09

Turbulence in automobile industry..

After the season of recalls, it is now time for the major players to reshuffle their stakes. The reason may be the unpredicted growth in automobile sales all over the world in the month of February. The recovery of JLR sales have increased the SPI of TATA Motors which in turn triggered Daimler to sell… Continue reading »

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Mar
08

China:War against Overcapacity

The largest developing country, China has pledged to improve the industrial efficiencies so as to grow sustainably for few more decades. Chinese officials, after doing a root cause analysis found that most of its fragmented industries were running under capacity because of high bargaining power with few large organizations. In a move to exploit rare… Continue reading »

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Mar
06

The rise of Advertisement industry

The advertisement industry experienced drastic fall in revenues during the economic downturn last year. WPP, the world’s largest advertising company saw a fall in profits by 11% in 2009. Organizations in all major sectors in order to cut short their losses reduced the advertisement budgets handsomely. It is said that the health of the economy… Continue reading »

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Mar
05

Impact of price war in telecom sector

Apart from decline in profits for telecom companies, this price war has also affected the cash rich BPO industry of India. It is seen that because of the declining profits, telcos are reorganizing their contracts with BPOs to get better price points. The cutting edge competition between the telcos have forced them cut their operating… Continue reading »

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Mar
03

The patent war: Apple blames HTC

In a recent statement, Steve Jobs, head of Apple said that HTC had used around 20 of their patented technologies to fuel the growth of its competitors like Google. Therefore they have sued HTC whose products are used widely in the smart phone market. He emphasized on healthy competition which would create more value to… Continue reading »

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Feb
27

e-commerce vs Me-commerce

E-commerce entered the technology market after the evolution of internet as a medium to communicate. It so happened that this technology was widely used to increase operational efficiency and save costs for the channel partners. The entire e-commerce industry focused on transactions rather than relationships. This feature was one of the key in many unsuccessful… Continue reading »

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