OneWorld is one of the world’s three largest global alliances of airlines. It was formed in 1999 by American Airlines, British Airways, Canadian Airlines, Cathay Pacific and Qantas Airways. It was formed with a vision to generate more value to customers than any airline could do alone. Together they have more than 2200 aircraft and service more than 720 destinations in 142 countries.
How do they create value for the customers?
The group members have set operations and maintenance standards which help each member to provide the best services in its region. Oneworld was also the first alliance to introduce interline e-ticketing which gave travelers reach out the remotest of places without any hassle. Apart from this the every customer of this alliance have access to the airport lounges of any member airline. This optimizes the capacity utilization of private lounges and increase the ROI for airlines. This was one of the main reason for which the member airlines experienced minimum loss compared to others during the recent financial crisis.
Recently, Vijay Mallya lead Kingfisher Airlines has signed a memorandum to join this alliance. Post which it will become the first Indian company to join this alliance. Earlier Kingfisher bought Deccan Airlines to end the price war in India but still the airlines industry in India is facing substantial losses. However, this move of Kingfisher might help this airline create more value for its customers and the shareholders.

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