Archive for the ‘Technology’ category

Yahoo Ads in Demand – Google Ads Loses share

August 8th, 2008

Finally, there is some good news for Yahoo. Major tech advertisers are shifting a bit of the money they spend on Google to Yahoo. Companies include Research in Motion, Hewlett-Packard, Intel, and Lenovo. The entire have moved close to 4% of their U.S. search advertising budget from Google to Yahoo in the second quarter. Yet this shouldn’t give Google any sleepless nights. This is because they are still spending bulk of their money on Google.Google still receives close to 80% spending from them. Microsoft is lagging far behind with only close to 4% of the total revenues from ads. » Read more: Yahoo Ads in Demand – Google Ads Loses share

Next Generation AntiVirus – Cloud AV

August 6th, 2008

Cloud AV is the future in Anti virus technology .Soon desktop anti virus software could become history. Here’s are the details .Currently Anti virus software is installed on every end users machine in an organization. This limits only one anti virus could be installed one system. Every anti virus package has some vulnerability and if the hacker is able to exploit it, the organization’s security is compromised.

» Read more: Next Generation AntiVirus – Cloud AV

Google gadgets – A Hacking Tool ?

August 5th, 2008

Recently , Robert Hansen, chief executive of security consultant SecTheory, and Tom Stracener, senior security analyst with security testing software maker Cenzic Inc., demonstrated to the world how hacking was possible by using “gadget” by breaking into a website .A gadget , as promoted by Google is a small program that fits into a web page like a calendar . According to these researchers, hackers could place malicious code in an otherwise looking simple gadget to gain access to vital information.

This is one of the biggest problems of the Web 2.0, as this over sharing of gadgets could increase the security risks and open new doors for hackers. The users are creating their own customized applications and distributing it through Google, thus Google cannot be blamed for any security breaches. But users download everything from Google with complete trust. So do they have to fear?

According to the experts, since there is no moderation to the uploads, its almost impossible to know whether a gadget is legitimate or not.
According to Google, they scan all the gadgets regularly and that such gadgets being uploaded is very rare. In case such an instance is found, the gadget is immediately blacklisted. According to Google, no malicious gadgets were created in 2007. A quite impressive piece of statistics but the findings of Robert would certainly make me think twice next time I download something from Google.


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Yahoo’s Impressive New Search Engine

August 1st, 2008

Recently Yahoo search had added a “Glue Beta” Page to their search portal . I would have to say that the results are quite outstanding. Based on the search key, it decides what are the best content to display.

Eg. If you are searching for a singer , it will list all the latest tracks , Albums, Images, a small wiki about the person as well as the websites.

Also amazingly it very clearly shows the related artists in the category. For eg i searched for “Kate” and i found a list of similar artists like Whats amazing is that in spite so much of details , the page doesn’t look clustered at all . Other parts of the portal show You Tube links , Shopping Search, and News .

The only weak link is that the time taken to search is on the higher side compared to Google . Yet its good in a way that it gives you a lot of information rather than just links to other websites.