OneWorld is one of the world’s three largest global alliances of airlines. It was formed in 1999 by American Airlines, British Airways, Canadian Airlines, Cathay Pacific and Qantas Airways. It was formed with a vision to generate more value to customers than any airline could do alone. Together they have more than 2200 aircraft and service more than 720 destinations in 142 countries.
How do they create value for the customers?
The group members have set operations and maintenance standards which help each member to provide the best services in its region. Oneworld was also the first alliance to introduce interline e-ticketing which gave travelers reach out the remotest of places without any hassle. Apart from this the every customer of this alliance have access to the airport lounges of any member airline. This optimizes the capacity utilization of private lounges and increase the ROI for airlines. This was one of the main reason for which the member airlines experienced minimum loss compared to others during the recent financial crisis.
Recently, Vijay Mallya lead Kingfisher Airlines has signed a memorandum to join this alliance. Post which it will become the first Indian company to join this alliance. Earlier Kingfisher bought Deccan Airlines to end the price war in India but still the airlines industry in India is facing substantial losses. However, this move of Kingfisher might help this airline create more value for its customers and the shareholders.
Rogues
Yeracadu – lake forest is what it means. A true gem in Shevaroy hills!
130 kms from Bangalore, this lesser known heaven, can be reached by state buses connecting Hosur to Tirupattur and from there on to Yelagiri Hills. Situated at about a height of 1600 m above sea level, this is one trip one will not forget in a hurry. This is actually a wide range of hills. The base of the hill is the small, sleepy town of Tirupattur. Once you reach there, your journey becomes all the more exciting, because for the next one hour you will be thrilled to watch some magnificent views of the ground below you. A through and through hill, the bus will trail along the steep edges which will surely give you the butterfly effect in your stomach! 
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