Apple's Strategy
Steve Jobs is known for creating revolutionary products and launching them like a box office thriller. The movie producers should learn a few tips from him! The launch of IPhone marked a new milestone in the history of tech products. Now, it is the time for IPad. What is IPad? In the last few years, the world has seen that the technological gap between a phone and a computer is reducing. Earlier people were satisfied with a basic phone which can be used to communicate only. Gradually the products’ expected features like internet, WAP and data processing abilities crept into the basic features. However, mobile manufacturers could not break the ice to think further, which Apple has done. Apple is trying to create a new segment where people want a multipurpose mobile device through which all basic needs of a mobile and a computer can be experienced with ease. IPhone implemented this unique ‘Filling the Gap’ strategy successfully. It seems that Apple has made this ‘Filling the Gap’ strategy it’s unique selling proposition. Is it sustainable? The sustainability of a strategy depends on the entry barrier for competitors. If the entry barrier is low then apart from the first mover advantage, Apple will have nothing. It will not be able to milk this newly created segment for a long time. One feature which is valuable about this product is that more than one lakh applets can be accessed through this device. These features are currently used in Iphones and IPad is compatible with it. So, the product is different but the features are developed on a common platform which can be used only on Apple products. It reminds me of the era when Apple tried to rule the market with Macs which could use only Apple’s applications and software. This strategy of Apple decades ago, did not last much because the competitors could sniff it and Microsoft and IBM reaped the benefits. Is it that this time the competitors are not aware or Apple has done its homework well enough. Apple has penetrated deep enough in most of the developed markets with its platform featured products IPhone, iTouch and IPod. Gradually they are moving back towards the PC in terms of features. WOW! Steve Jobs seems to implement his old strategy well enough to reach the levels of Microsoft with huge strategic advantages. Analysts say that IPad will not be able to replace the PC/Laptop market but you do not know what Apple is all for. It will not be surprising if Steve introduces an iPC which will run on the same platform used for iPod, iPhone and iPad.
Rogues
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Hey! I have been following your blog for 6 days now and i should say i am beginning to like your articles.I guess im subscribing now for not missing anything new.
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@Ben: Your view about the iPad, stresses on skepticism without much information. A little bit of clarity will help put your point better.:)
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@ Hannes: Thanks a lot. Your views are welcome.
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Hello these new Ipads are fantastic, I got one for free at http://www.krustyhosting.com/ipad/ and can’t put it down. I highly recommend them
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Being Newbie, I am always doing a search online for posts which will support me. Thanks a lot
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Why WOULD Apple want to send any of their IPads out to the Apple Stores for demo before they are released to sell? Because they won’t sell as many if the consumers know how much they suck beforehand! As for the “anti apple Shrils” (Gee.. I hope I misspelled that as accurately as “Gijoeinla”), we simply want something a bit more versatile, less restricted by Apple’s greed (App-Wise), and not so dumbed down that it appeals more to the masses that cannot even spell or use correct punctuation.
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Hello, just found this blog but I have to say that it seems great. I fully agree with your post. Have a nice day, keep up the great work and I will definitely keep reading.
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@cigna: you are worried about the spelling abilities of iPad!!! I hope apple rectifies it.
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I heard about this “iPad-killer” people were talking about. It’s like an iPad, but it’s got ports for a camera and other USB devices, it supports Flash so you can play all those cool internet games, and it multitasks for cheaper. It’s called a netbook. And it’s ALREADY ON SHELVES. I swear, “Shiny New Thing” Syndrome is going to kill America
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thanks for the useful information…i like
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Just wanted to say your blog is my best blog list on #24
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