I never knew that seleting an air conditioner will be soooo difficult. Go to the market and experience the AC fight. The pricing of 80% of the ACs available in the market vary marginally by only 10%. This made me ponder upon whether the AC market has recently emerged with different segments. To my surprise i found that there are the Split AC market is dominated majorly by two segments. One: the commoditized tom dick and harry market where the price ranges from 18,000 to 23,000 and the other 30,000 and above. It was observed that there are only three visible companies in the premium segment whereas the commoditized segment has n number of players. The premium segment is moving towards higher and higher price and the lower segment is moving towards lower and lower price. Astonishingly there is no company trying to develop a product between the two segments. A big gap which might be a lucrative segment.
After a big research in the market including market visits, online search and WOM i could finally zero in on Hitachi. WOM played an important role and it was not a wrong decision.
Rogues
