Now you will find Microsoft’s Bing search engine in all yahoo pages! Microsoft’s move to buy Yahoo’s internet search and search advertising business has been cleared.The European Commission ruled that the deal “would not significantly impede effective competition”.
How will this move affect the online search market?
Currently, Google is the market leader and is growing at much higher rate than the industry average. Amidst Google’s controversies in China over security and copyrights Microsoft has launched a soft attack by grabbing the opportunity to grow strong. Microsoft can now promote its technically sound search engine to a better and larger target segment. Together yahoo and Microsoft will now control 10% of the market share which is no where when compared to Google’s 90% market share but access to larger market can be exploited with strong strategic initiatives. Thus, this consolidation is likely to create more value for the customers in the long run.

Rogues