The advertisement industry experienced drastic fall in revenues during the economic downturn last year. WPP, the world’s largest advertising company saw a fall in profits by 11% in 2009. Organizations in all major sectors in order to cut short their losses reduced the advertisement budgets handsomely. It is said that the health of the economy… Continue reading »
Sep
11
why watch 20-20?
20-20 is the ‘Reinvented’ cricket of the 21st century. “Cricket is to India what football is to Europe”. Indian Premier Leage-2 generated Rs. 5.5 billion for the teams compared to Rs. 1.3 billion in IPL-1. What were the factors that helped IPL grow more than 4 times? A phenomenal success for an event which was… Continue reading »
