Vodafone recently launched the world’s cheapest mobile phone ‘Vodafone 150′ which is available at less than $15! This low cost mobile has basic features including voice, SMS and has built-in support system for mobile banking. This revolutionary product is again targeted at the “Bottom of the Pyramid” just like the many nano products being launched… Continue reading »
Dec
22
Small is Big!
with the successful launch of TATA NANO (Smallest/Cheapest Car), TATA Swach (Cheapest water purifier: Threat to bottled water industry), micro financing products and other nano products, the “B” word seems to be dampening. TATA with its bottom of the Pyramid approach is poised to revolutionize the way world thinks. As C.K. Prahlad said in his theory that the real money is residing in with the people at the bottom.
