Pledge your support here and turn off your lights for one hour, Earth Hour, 8.30pm, Saturday 27th March 2010. Burj Khalifa, the tallest man-made structure, will also join tens of thousands of iconic buildings and landmarks from across the world. To mark the occasion, the golden glow that cascades down the 828-metre tower will be… Continue reading »
Mar
25
Mar
07
Luxury @ China
Luxury products can be defined as mature products which have historical attachment, global recognition and high perceived value or in short ‘a story to brag about’. These products are mildly correlated to the consumption and economic conditions of the consuming country. China, the biggest developing country of the world has surpassed US to become the… Continue reading »
Feb
24
Fashion of recalls!
The automobile companies have made it a habit to recall their vehicles or is it the season of recalls. This time it is neither Toyota nor Ford but it is India’s largest seller of passenger cars Maruti. Last year it launched its A-Star in Europe to cater to the entry segment cars. The Indian version… Continue reading »
Feb
14
Toyota’s calls and recalls
Global automobile giants like Toyota and Honda created a furor among their customers by announcing massive car recalls. Toyota plans to recall more than eight million vehicles while Honda has to recall more than one million. Toyota says that the drivers of these vehicles have reported unintended acceleration of their vehicles which is caused by… Continue reading »
Dec
25
Story behind Wrigley’s Chewing Gum!
Two of Wrigley’s now classic brands, Doublemint and Yellow Juicy (Fruit), grabbed the world’s attention at the Chicago Expo in 1893 courtesy of a young salesman named William Wrigley Jr. Wrigley traveled from Philadelphia to Chicago in the spring of 1891. He was 29 years old, had $32 in his pocket and possessed endless enthusiasm.… Continue reading »
Oct
16
Taxonomy in life: Branding of Everything!
How do you differentiate a common product from your favorite product? What is that makes your buying decision easier? These questions were answered as early as 1300 B.C. Artisans used to put a mark on their products which made it different from others. In return the customers found it a reliable method to evaluate the… Continue reading »
