The advertisement industry experienced drastic fall in revenues during the economic downturn last year. WPP, the world’s largest advertising company saw a fall in profits by 11% in 2009. Organizations in all major sectors in order to cut short their losses reduced the advertisement budgets handsomely. It is said that the health of the economy… Continue reading »
Oct
16
Taxonomy in life: Branding of Everything!
How do you differentiate a common product from your favorite product? What is that makes your buying decision easier? These questions were answered as early as 1300 B.C. Artisans used to put a mark on their products which made it different from others. In return the customers found it a reliable method to evaluate the… Continue reading »
