Two of Wrigley’s now classic brands, Doublemint and Yellow Juicy (Fruit), grabbed the world’s attention at the Chicago Expo in 1893 courtesy of a young salesman named William Wrigley Jr. Wrigley traveled from Philadelphia to Chicago in the spring of 1891. He was 29 years old, had $32 in his pocket and possessed endless enthusiasm.… Continue reading »
Dec
03
Key to key accounts management…
Business to business marketing is a specialized field of marketing where the rules of the game is substantially different. Transaction between Microsoft and Dell can be compared to transaction between P&G and a consumer John, but to a certain extent. The level of trust and relationship is markedly different in the above two business transactions.… Continue reading »
