How do you differentiate a common product from your favorite product? What is that makes your buying decision easier?
These questions were answered as early as 1300 B.C. Artisans used to put a mark on their products which made it different from others. In return the customers found it a reliable method to evaluate the products and thus giving birth to the concept of brand loyalty. This branding was passed on to many ancient products like watermarks on paper, bread marks and other crafted goods. Branding of products instilled a sense of security among the buyers and lead to flourishing of the best producer.

Let us conceptualize it: » Read more: Taxonomy in life: Branding of Everything!