how many think that csr is a waste? Coca-cola, the world’s largest beverages maker, should pay Rs 216 crore compensation for pollution and depleting groundwater, a Kerala government panel has said. The nine-member Bookmark on Delicious Digg this post Recommend on Facebook share via Reddit Share with Stumblers Tweet about it Subscribe to the comments… Continue reading »
Mar
23
Dec
25
Story behind Wrigley’s Chewing Gum!
Two of Wrigley’s now classic brands, Doublemint and Yellow Juicy (Fruit), grabbed the world’s attention at the Chicago Expo in 1893 courtesy of a young salesman named William Wrigley Jr. Wrigley traveled from Philadelphia to Chicago in the spring of 1891. He was 29 years old, had $32 in his pocket and possessed endless enthusiasm.… Continue reading »
Oct
16
Taxonomy in life: Branding of Everything!
How do you differentiate a common product from your favorite product? What is that makes your buying decision easier? These questions were answered as early as 1300 B.C. Artisans used to put a mark on their products which made it different from others. In return the customers found it a reliable method to evaluate the… Continue reading »
