Posts Tagged ‘controversies’

Microsoft Adorns Social Outlook

February 20th, 2010

mailing software
Microsoft, one of the largest software companies of the world with revenues of $ 58 billion in 2009, is planning to make its outlook software more social. It was revealed by group product manager Dev Balasubramaniam through a video posted on their website. It is said that Outlook 2010 will allow us to interact with the leading social networking sites like Facebook, LinkedIn and MySpace. This will give the mailing software a substantial competitive advantage over other mailing softwares. The only problem which they may face is the up gradation of current customers of lower version of outlook to the Outlook 2010. However, this innovative product will help them launch themselves in the huge market of social networking.
The timing of the announcement might help Microsoft take advantage over the controversies over privacy to Google Buzz users.

Rogues

Consolidation in the online search industry..

February 19th, 2010

Now you will find Microsoft’s Bing search engine in all yahoo pages! Microsoft’s move to buy Yahoo’s internet search and search advertising business has been cleared.The European Commission ruled that the deal “would not significantly impede effective competition”.
How will this move affect the online search market?
Currently, Google is the market leader and is growing at much higher rate than the industry average. Amidst Google’s controversies in China over security and copyrights Microsoft has launched a soft attack by grabbing the opportunity to grow strong. Microsoft can now promote its technically sound search engine to a better and larger target segment. Together yahoo and Microsoft will now control 10% of the market share which is no where when compared to Google’s 90% market share but access to larger market can be exploited with strong strategic initiatives. Thus, this consolidation is likely to create more value for the customers in the long run.

Rogues