Golmuri » cricket

Brand Ambassador of Cricket!

rohit — Wed, 24 Feb 2010 13:38:58 +0000

The launch of IPL two years ago changed the way people looked at cricket. IPL brought the concept of evening matches and created billions of dollars of wealth for its stakeholders. Many thought that the one day internationals and test matches would vanish soon. However, today’s innings played by the brand ambassador of cricket “SACHIN TENDULKAR” proved that there is still enough juice in the traditional cricket to last for at least a decade. His magnificent innings of 200 runs not out was the first by any cricketer in the history of one day internationals. This century of his was his 46th. If cricket is the religion of India then Sachin is the God.
Today’s match saw a huge jump in advertisements and the advertisers left no stone unturned to show their creativity. Some were awesome and some made people wonder, what is the link between the ad and the product? e.g. J.K. cement was the most unrelated ad, but it did what it was intended to: it created enough brand awareness which a highly creative and expensive ad couldn’t have done. This upsurge in advertisements might give an additional push to the much advertised and highly awaited IPL. With every such innings or match, cricket benefits and hence the IPL. So, the stakeholders of IPL have reason to celebrate!

Rogues

why watch 20-20?

rohit — Fri, 11 Sep 2009 13:02:50 +0000

20-20 is the ‘Reinvented’ cricket of the 21st century. “Cricket is to India what football is to Europe”. Indian Premier Leage-2 generated Rs. 5.5 billion for the teams compared to Rs. 1.3 billion in IPL-1. What were the factors that helped IPL grow more than 4 times? A phenomenal success for an event which was almost scrapped because of some critical reasons.

IPL-2 saw some unique changes in the viewers demographics. This was the first time in the cricketing history that women took an active role cheering their teams. The home delivery fastfood brands like KFC and Domino’s saw a 10% growth over the normal business during the IPL season. Moreover IPL changed the way people used to party. Social gatherings were planned around the three hours match to experience a fun filled evening.

Could you imagine the crowd of Eden Gardens cheering a Pakistani player! IPL made it happen with Shoib Akhtar. This internationalisation of the regional phenomenon made IPL the event of the year. The presence of Bolywood stars acted as the icing on the cake. The deadly combination of Bolywood and Cricket subdued even the Ekta Kapoor Soaps! Nobody could come in between the success of IPL-2, be it elections, broadcasting rights or the rains.

This event become a platform for marketers. The Vodafone ZooZoo advertisement got the right kind of audience to reach one of the highest TRP ratings. It can be considered as a marketing achievement and all credits go to the organizers like Mr. Lalit Modi. So, watchout where these innovative concepts will take the culture and traditions. IS football the next mega sports to see such revolutionary changes. Watch out for these Event Moguls!

Rogues

New version of football!!!!!!!

rohit — Sat, 05 Sep 2009 12:38:30 +0000

The rule of the game is changing. Many customised version of the most important game of the world have cropped up in the last few years. 5 a side, 6 side and even 7 a side tournaments have brought the game in news many a times. Will this change, revolutionize the football world just like the rediscovered 20-20 version of cricket. Who knows, in a few years countries would play a 7-7 football for 30 mins to win a world cup. Times are changing and so are the rules.

Why football?

Sports activities like Football is considered as one of the most effective way of de-stressing. Promotion of sports activities among corporate not only reduce stress but also increase the fitness coefficient. In addition to these there is a lot more to win!

Event Mogul, Bangalore is organizing one such customised football tournament named “Seven Studs” in September this month for the corporates. The high energy competition is aimed at bringing out the best of the corporate world. It aims at disproving the stereotype that the corporate can only work and play at their desks. This trend might reach the national level or the international levels in future.

Rogues