‘Marketing is all about user perception and behavior’. How many of you know what they mean? How does attitude change consumer behavior?
Let us take an example:
Ravi goes for a drive with his

girlfriend Neena at 4 PM. He takes the most untraveled route towards a dense jungle. The road was narrow and curling like a snake. Everything was painted green except the brown leaves on the narrow road. As the time passed Neena started getting scared of the dense jungle and the jungle noise. The noise of the » Read more: Perception vs Attitude