Posts Tagged ‘developed countries’

Small is Big!

December 22nd, 2009

Nano revolution

China, a communist country, started its economic turnaround with the concept of small organizations like Town and Village enterprises in the 70s. Many reports say that their infrastructure was the key to their miraculous growth. However, if we compare the infrastructure levels of India with that of China in early 80s, we find that the length of roads, expressways and railway tracks were all higher in India than China. During this period, China had only one resource called human resource or HR.

In the business cycle, all developed economies of the world have started with small innovations, developments and small organizations. Which grew by leaps and bounds with continuous improvement in process and technology. In the 90s, a general perception creeped in to the minds of people that Big is better and thus every country and » Read more: Small is Big!

Key to key accounts management…

December 3rd, 2009

Business to business marketing is a specialized field of marketing where the rules of the game is substantially different. Transaction between Microsoft and Dell can be compared to transaction between P&G and a consumer John, but to a certain extent. The level of trust and relationship is markedly different in the above two business transactions. The intricacies of trust and relationship in B2B transactions have been discussed in depth in a paper written by Shelby D Hunt. In the past decade there has been a paradigm shift towards relationship marketing and this is more evident in B2B segment. However, at the kirana store level the importance of relationship marketing cannot be neglected in a developing country. It is seen that the importance of this concept varies » Read more: Key to key accounts management…