Price wars, Political wars and now wars on patents. Today, with the world’s financial engine gaining momentum once again after the housing bubble, the coming years seem to be tough time for analysts. Infringement of patents was seen as an integral part of emerging nations until recently when two top notch organizations from the developed nations jumped… Continue reading »
Dec
30
Dec
22
Small is Big!
with the successful launch of TATA NANO (Smallest/Cheapest Car), TATA Swach (Cheapest water purifier: Threat to bottled water industry), micro financing products and other nano products, the “B” word seems to be dampening. TATA with its bottom of the Pyramid approach is poised to revolutionize the way world thinks. As C.K. Prahlad said in his theory that the real money is residing in with the people at the bottom.
Dec
03
Key to key accounts management…
Business to business marketing is a specialized field of marketing where the rules of the game is substantially different. Transaction between Microsoft and Dell can be compared to transaction between P&G and a consumer John, but to a certain extent. The level of trust and relationship is markedly different in the above two business transactions.… Continue reading »
Nov
07
This is the country for you!
How many of you want to live in the country of your choice? Which country is the best to live in? A survey from 2007 to 2009 in 135 countries by Gallups revealed that 16% of the worlds adult population would like to leave their home country for a country of their choice. This 16%… Continue reading »
