IPL-2 saw some unique changes in the viewers demographics. This was the first time in the cricketing history that women took an active role cheering their teams. The home delivery fastfood brands like KFC and Domino’s saw a 10% growth over the normal business during the IPL season. Moreover IPL changed the way people used to party. Social gatherings were planned around the three hours match to experience a fun filled evening.

Could you imagine the crowd of Eden Gardens cheering a Pakistani player! IPL made it happen with Shoib Akhtar. This internationalisation of the regional phenomenon made IPL the event of the year. The presence of Bolywood stars acted as the icing on the cake. The deadly combination of Bolywood and Cricket subdued even the Ekta Kapoor Soaps! Nobody could come in between the success of IPL-2, be it elections, broadcasting rights or the rains.

This event become a platform for marketers. The Vodafone ZooZoo advertisement got the right kind of audience to reach one of the highest TRP ratings. It can be considered as a marketing achievement and all credits go to the organizers like Mr. Lalit Modi. So, watchout where these innovative concepts will take the culture and traditions. IS football the next mega sports to see such revolutionary changes. Watch out for these Event Moguls!

Rogues