Master of business administration is one of the most sort after course for people who want to create wealth. People from all backgrounds: engineering, science, commerce, pharma and even doctors are slogging to get into the b-schools which promise sky rocketing salaries. This is one course which attracts even the experienced people, working at top… Continue reading »
Nov
24
Perception vs Attitude
‘Marketing is all about user perception and behavior’. How many of you know what they mean? How does attitude change consumer behavior? Let us take an example: Ravi goes for a drive with his girlfriend Neena at 4 PM. He takes the most untraveled route towards a dense jungle. The road was narrow and curling… Continue reading »
