Dec
22
with the successful launch of TATA NANO (Smallest/Cheapest Car), TATA Swach (Cheapest water purifier: Threat to bottled water industry), micro financing products and other nano products, the “B” word seems to be dampening. TATA with its bottom of the Pyramid approach is poised to revolutionize the way world thinks. As C.K. Prahlad said in his theory that the real money is residing in with the people at the bottom.
Dec
03
Business to business marketing is a specialized field of marketing where the rules of the game is substantially different. Transaction between Microsoft and Dell can be compared to transaction between P&G and a consumer John, but to a certain extent. The level of trust and relationship is markedly different in the above two business transactions.… Continue reading »
Dec
02
The world economic scenario was in a turmoil for the last two years. U.S., U.K. and other developed countries like Japan were struggling to find the root cause. There is a wise saying, whenever something goes wrong look at the basics. What are the basics of economic prosperity? It is not a rocket science to… Continue reading »
Oct
12
While the world is struggling to recover from the devastating financial crisis, China seems to be full of events. Japan’s news revolve around the flat interest rates, in U.S. the fiscal deficit is still hot and in rest of the world the news revolve around investments. China’s news agencies on the contrary are busy publishing… Continue reading »
Aug
17
ICICI bank is India’s second largest bank with total assets of US $75 Billion as on 31st March 2009. There is rumor that it’s current Managing Director and CEO Ms. Chanda Kochhar is second K.V. Kamath for them. Mr. Kamath is known for his excellent leadership qualities which helped ICICI grow from an industrial loan… Continue reading »
