The launch of IPL two years ago changed the way people looked at cricket. IPL brought the concept of evening matches and created billions of dollars of wealth for its stakeholders. Many thought that the one day internationals and test matches would vanish soon. However, today’s innings played by the brand ambassador of cricket “SACHIN TENDULKAR” proved that there is still enough juice in the traditional cricket to last for at least a decade. His magnificent innings of 200 runs not out was the first by any cricketer in the history of one day internationals. This century of his was his 46th. If cricket is the religion of India then Sachin is the God.
Today’s match saw a huge jump in advertisements and the advertisers left no stone unturned to show their creativity. Some were awesome and some made people wonder, what is the link between the ad and the product? e.g. J.K. cement was the most unrelated ad, but it did what it was intended to: it created enough brand awareness which a highly creative and expensive ad couldn’t have done. This upsurge in advertisements might give an additional push to the much advertised and highly awaited IPL. With every such innings or match, cricket benefits and hence the IPL. So, the stakeholders of IPL have reason to celebrate!

Rogues