Let us conceptualize it:
1.      Make your product identifiable if you believe in your product
2.      Promote the identification mark to inform your customers
3.      Reap the benefits of increasing revenues!

The evolution of traditional branding:
Branding evolved steadily along with the evolution of industries. Tobacco manufacturers used different bags in 1800s with differentiable labels. This was because the flavor of tobacco varied significantly with the change of climate in which it is cultivated. To ensure that the customers got their favorite flavor, the companies branded the products based on the country produced in. Branding got a boost when countries initiated changes in trademark laws in favor of manufacturers. The modern branding started with the introduction of a star on candles produced by Procter & Gamble. Customers almost always asked for this star mark before buying candles. This forced the company to put this mark consistently on all their candles produced. Thus, a brand was born. Further, National biscuits, Heinz and Coca-Cola lead the branding game to astronomical levels. Today Coca-Cola’s brand value is more than $64 billion!

Which products can be branded?
The answer lies in the fact that any thing can be branded and is being branded and will be branded. Chinese silk, Indian Spices, German technology, Arabian horses and other regional products are associated with the country of origin. The bottled water industry is a classical example of branding. Bottles are branded based on the source of water like spring water, mountain water, glacier water, with each relating to different level of perceived purity of water. The air you breathe can also be differentiated like air of Beijing and air of Amazon. By the name people can evaluate the quality of air. Even the services provided by companies like Infosys, Taj Hotels and HSBC bank are used to distinguish certain products. Guess why do companies use brand ambassadors for branding?

Rogues

Supporting the needy to become self dependent by means of education, is one of the most effective ways to increase the quality of life and Infosys Technologies practices it. Support in education to the needy is one of the many fields in which Infosys Foundation gives back to the society for a better tomorrow.

The reservation system for education in India targets the backward class people but not the economically backward people.  However there are some NGOs like Prerna, doing the right job.

Note:The average annual per capita income of Indians is not even $1,000 compared to $40,000 of some developed countries.

Is this the answer to the reservations in education system of developing countries like India?

How to benefit from Prerna-NGO:

If you have come across any bright students coming from poor financial background who have finished their 10th standard this year (April 2009) and scored more than 80%,
please ask them to contact the NGO-Prerana (supported by Infosys foundation).
The NGO is conducting a written test and those who clear the test will be eligible for financial help for their further studies.

Please ask the students to contact the people mentioned below to get the form

#580,Shubhakar,
44th cross,1st A main road,jayanagar 7th block Bangalore
Mob no- 9900906338(saraswat i)

Mr.Shivkumar( 9986630301) – Hanumanthnagar office

Ms.Bindu(9964534667 )-Yeshwantpur office

Rogues