It is said that the winning strategy of British in India was to “divide and rule”. They divided India into many religious and cultural segments to weaken the base of brotherhood among Indians.

The sectret of modern marketing is exactly the same. Let us reveal some of its astonishing relations with the British strategy.

The basic of marketing lies with the STP strategy. First, segment your market, i.e. divide the market into different parts as per their buying behaviour. Consider that the people living in cities would go for packed ready to eat MTR food but try selling them to villagers of rural India! So we have now divided Indian into two parts out of which one is vulnerable to your product. » Read more: Taxonomy of Life: series 1