This temple town is similar to university towns across the world. Everything in this town is managed by the temple trust, from food to lodging. It is located on the banks of the river Nethravathi, in the Dakshina Kannada district. It is a scenic drive from Bangalore (275Km) or just 100 Kms from the biggest… Continue reading »
Oct
16
Taxonomy in life: Branding of Everything!
How do you differentiate a common product from your favorite product? What is that makes your buying decision easier? These questions were answered as early as 1300 B.C. Artisans used to put a mark on their products which made it different from others. In return the customers found it a reliable method to evaluate the… Continue reading »
Jul
19
Freeman or Friedman
Once Vioxx was the largest selling drug in history. It was manufactured by Merck & Co. since 1999. A very potent drug, very effective painkiller and was easier on stomachs. In short it was a revolutionary drug! In 2004 during some clinical trials, it was found that Vioxx increased the risk of heart attacks. Its… Continue reading »
