I never knew that seleting an air conditioner will be soooo difficult. Go to the market and experience the AC fight. The pricing of 80% of the ACs available in the market vary marginally by only 10%. This made me ponder upon whether the AC market has recently emerged with different segments. To my surprise » Read more: The Air Conditioning Market
management blues
Master of business administration is one of the most sort after course for people who want to create wealth. People from all backgrounds: engineering, science, commerce, pharma and even doctors are slogging to get into the b-schools which promise sky rocketing salaries. This is one course which attracts even the experienced people, working at top positions. What is behind this maddening charisma?
1. It gives you a platform to jump manifolds in the organization hierarchy.
2. It gives you the much desired two years break from the corporate life.
3. It gives you a ray of hope when you see that the scope of growth has shrunk in your current organization.
4. It gives » Read more: 10 reasons for doing MBA!
brand ambassador
The advertisement industry experienced drastic fall in revenues during the economic downturn last year. WPP, the world’s largest advertising company saw a fall in profits by 11% in 2009. Organizations in all major sectors in order to cut short their losses reduced the advertisement budgets handsomely. It is said that the health of the economy can be judged by the amount of advertisements. If its low then something is wrong and vice verse.
» Read more: The rise of Advertisement industry
Gabbar
“Ye haath mujhe de de Thakur”, is one of the many famous dialogue of this movie. It is said that the film industry of India is categorized as pre Sholey and post Sholey. The book written by Anupama Chopra is crispy and covers even the finest details about the movie from concept to release. The author has penned down even the details like how the name of the characters ‘Gabbar’, ‘viru’ & ‘Jai’ evolved. It also covered the problems faced by the movie because of the censor board. It revealed that the story had a different ending, in which Gabbar was to be killed brutally by Thakur. Alas! it was changed on the request of the censor boards just two months before the release date of the evangelical brand Sholey. » Read more: Book review: The making of the classic “Sholey”
Business to business marketing is a specialized field of marketing where the rules of the game is substantially different. Transaction between Microsoft and Dell can be compared to transaction between P&G and a consumer John, but to a certain extent. The level of trust and relationship is markedly different in the above two business transactions. The intricacies of trust and relationship in B2B transactions have been discussed in depth in a paper written by Shelby D Hunt. In the past decade there has been a paradigm shift towards relationship marketing and this is more evident in B2B segment. However, at the kirana store level the importance of relationship marketing cannot be neglected in a developing country. It is seen that the importance of this concept varies » Read more: Key to key accounts management…
‘Marketing is all about user perception and behavior’. How many of you know what they mean? How does attitude change consumer behavior?
Let us take an example:
Ravi goes for a drive with his
girlfriend Neena at 4 PM. He takes the most untraveled route towards a dense jungle. The road was narrow and curling like a snake. Everything was painted green except the brown leaves on the narrow road. As the time passed Neena started getting scared of the dense jungle and the jungle noise. The noise of the » Read more: Perception vs Attitude
What is simulation? Simulation is the imitation of some real thing or process. Simulation has become a key method of research and development due to its cost advantages over the real scenario. The IT industry has revolutionized the way we simulate. Simulation models can be developed in three ways: first by useng programming languages like C,C++ & Java; second by using advanced softwares like Arena, GPSS & SIMAN; third by developing simulation environment. » Read more: Simulation and Future
20-20 is the ‘Reinvented’ cricket of the 21st century. “Cricket is to India what football is to Europe”. Indian Premier Leage-2 generated Rs. 5.5 billion for the teams compared to Rs. 1.3 billion in IPL-1. What were the factors that helped IPL grow more than 4 times? A phenomenal success for an event which was almost scrapped because of some critical reasons.
IPL-2 saw some unique changes in the viewers demographics. This was the first time in the cricketing history that women took an active role cheering their teams. The home delivery fastfood brands like KFC and Domino’s saw a 10% growth over the normal business during the IPL season. » Read more: why watch 20-20?
Once Vioxx was the largest selling drug in history. It was manufactured by Merck & Co. since 1999. A very potent drug, very effective painkiller and was easier on stomachs. In short it was a revolutionary drug! In 2004 during some clinical trials, it was found that Vioxx increased the risk of heart attacks. Its competitor naproxen was hard on stomach but had no visible side effects on heart.
In 2004, 50,000 people sued Merck for da
mages caused by the side effects of Vioxx. In 2005 Merck was found liable in the firt case. In all Merck paid $ 4.85 billion as damages to the affected people.
Now, Let us see the better half of Merck! In 1980 Dr. Mohammed Aziz accidently discovered that the drug Ivermectin (highly potent parasite killer in animals) is the solution for River Blindness. River Blindness is an endemic with 13 million people affected and another 21 million at risk. It is prevelent in African and some Latin American countries. Dr. Aziz’z discovery helped Merck to develop the drug Mectizan which was extremely effective for this disease. Merck, after finding that the target segment for Mectizen were so poor that they would not be able to buy this medicine at $1.5. It approached many countries to fund distribution of this pathbreaking medicine. Finally Merck made history by taking a project, one of its kind. It distributed the medicine to millions of people in the risk zone free of cost. This corporate governance portrayed by them have proved the world that pharma companies do care for mankind. » Read more: Freeman or Friedman
It is said that the winning strategy of British in India was to “divide and rule”. They divided India into many religious and cultural segments to weaken the base of brotherhood among Indians.
The sectret of modern marketing is exactly the same. Let us reveal some of its astonishing relations with the British strategy.
The basic of marketing lies with the STP strategy. First, segment your market, i.e. divide the market into different parts as per their buying behaviour. Consider that the people living in cities would go for packed ready to eat MTR food but try selling them to villagers of rural India! So we have now divided Indian into two parts out of which one is vulnerable to your product. » Read more: Taxonomy of Life: series 1
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