I never knew that seleting an air conditioner will be soooo difficult. Go to the market and experience the AC fight. The pricing of 80% of the ACs available in the market vary marginally by only 10%. This made me ponder upon whether the AC market has recently emerged with different segments. To my surprise Bookmark on Delicious… Continue reading »
Mar
11
10 reasons for doing MBA!
Master of business administration is one of the most sort after course for people who want to create wealth. People from all backgrounds: engineering, science, commerce, pharma and even doctors are slogging to get into the b-schools which promise sky rocketing salaries. This is one course which attracts even the experienced people, working at top… Continue reading »
Mar
06
The rise of Advertisement industry
The advertisement industry experienced drastic fall in revenues during the economic downturn last year. WPP, the world’s largest advertising company saw a fall in profits by 11% in 2009. Organizations in all major sectors in order to cut short their losses reduced the advertisement budgets handsomely. It is said that the health of the economy… Continue reading »
Dec
03
Key to key accounts management…
Business to business marketing is a specialized field of marketing where the rules of the game is substantially different. Transaction between Microsoft and Dell can be compared to transaction between P&G and a consumer John, but to a certain extent. The level of trust and relationship is markedly different in the above two business transactions.… Continue reading »
Nov
24
Perception vs Attitude
‘Marketing is all about user perception and behavior’. How many of you know what they mean? How does attitude change consumer behavior? Let us take an example: Ravi goes for a drive with his girlfriend Neena at 4 PM. He takes the most untraveled route towards a dense jungle. The road was narrow and curling… Continue reading »
Nov
03
Simulation and Future
What is simulation? Simulation is the imitation of some real thing or process. Simulation has become a key method of research and development due to its cost advantages over the real scenario. The IT industry has revolutionized the way we simulate. Simulation models can be developed in three ways: first by useng programming languages like C,C++ &… Continue reading »
Sep
11
why watch 20-20?
20-20 is the ‘Reinvented’ cricket of the 21st century. “Cricket is to India what football is to Europe”. Indian Premier Leage-2 generated Rs. 5.5 billion for the teams compared to Rs. 1.3 billion in IPL-1. What were the factors that helped IPL grow more than 4 times? A phenomenal success for an event which was… Continue reading »
Jul
19
Freeman or Friedman
Once Vioxx was the largest selling drug in history. It was manufactured by Merck & Co. since 1999. A very potent drug, very effective painkiller and was easier on stomachs. In short it was a revolutionary drug! In 2004 during some clinical trials, it was found that Vioxx increased the risk of heart attacks. Its… Continue reading »
