
Vodafone recently launched the world’s cheapest mobile phone ‘Vodafone 150′ which is available at less than $15! This low cost mobile has basic features including voice, SMS and has built-in support system for mobile banking. This revolutionary product is again targeted at the “Bottom of the Pyramid” just like the many nano products being launched by the TATAs. Initially this mobile will be launched in India, Turkey and eight African countries. An advanced version is also launched simultaneously for $20 with color screen and an FM.
This strategy of Vodafone will help them play with volumes rather than margins. This product has the capability to help mobile phones penetrate to the remotest of places and hence contribute in their development.
Rogues


This year has seen a huge increase in people sending free SMS to mobile phones over the net instead of using the conventional SMS. It could be due to the recession and people trying to save money, people getting smarter and finding ways to get a service for free, or making the mobile connection providers something to think about. But whatever could be the reason, companies providing the free SMS facility aren’t complaining.