Posts Tagged ‘strategy’

Artificial Wings: Exploring the developing nations

October 18th, 2009

The airline industry of the two largest developing nations of the world are high on artificial wings. When the world is experiencing the aftermath of the global financial meltdown, China seems to rake in moolah from the airline industry. China has more than 1200 aircraft owned by the airlines and is expected to cross the 1500 mark by 2010. The airline industry in India is expanding steadily but the strategies adopted by the airlines and the government are hitting their bottom line. However, the Chinese airlines supported by the government has ensured more than $ 1 billion in profits for the first nine months of 2009-10. » Read more: Artificial Wings: Exploring the developing nations

Series 3: Where is China heading?

October 6th, 2009

China has attracted $853 billion FDI in last 30 years, which is the highest among the emerging nations. China’s manufacturing industry ranks 4th in the world. More than 50% of china’s fiscal revenues come from this sector. Most of the PCs and Laptops manufactured in the world are from China.

what is manufacturing?

It is value addition to the various raw materials like ores, chemicals, wood etc. Mechanical and chemical operaions like segregation, reaction and size reduction are some of the important operaitions which add value to raw materials. » Read more: Series 3: Where is China heading?

Jordan on a move

October 5th, 2009

How many of you know Michael Jordan? Quite a lot I guess but how many of you know Jordan, a country?

Jordan is a west Asian country sharing borders with Syria, Iraq, Saudi Arabia and Isreal. Much of the land is covered by the Arabian desert except the North-Western part where the capital of the country Amman is located, thanks to the Jordan river.

Jordan is an emerging nation with per capita GDP of $5,547. Since 1999, the liberal economic policies have helped this country to become one of the freest and most competitive economies in the middle east(2009 Heritage foundation Index).

What made it happen? » Read more: Jordan on a move

ICICI’s second K.V. Kamath

August 17th, 2009

ICICI bank is India’s second largest bank with total assets of US $75 Billion as on 31st March 2009. There is rumor that it’s current Managing Director and CEO Ms. Chanda Kochhar is second K.V. Kamath for them.

Mr. Kamath is known for his excellent leadership qualities which helped ICICI grow from an industrial loan

provider to a comprehensive banking service provider. » Read more: ICICI’s second K.V. Kamath

Taxonomy of Life: series 1

July 17th, 2009

It is said that the winning strategy of British in India was to “divide and rule”. They divided India into many religious and cultural segments to weaken the base of brotherhood among Indians.

The sectret of modern marketing is exactly the same. Let us reveal some of its astonishing relations with the British strategy.

The basic of marketing lies with the STP strategy. First, segment your market, i.e. divide the market into different parts as per their buying behaviour. Consider that the people living in cities would go for packed ready to eat MTR food but try selling them to villagers of rural India! So we have now divided Indian into two parts out of which one is vulnerable to your product. » Read more: Taxonomy of Life: series 1