Posts Tagged ‘tata’

Turbulence in automobile industry..

March 9th, 2010

turbulence

turbulence

After the season of recalls, it is now time for the major players to reshuffle their stakes. The reason may be the unpredicted growth in automobile sales all over the world in the month of February. The recovery of JLR sales have increased the SPI of TATA Motors which in turn triggered Daimler to sell its 5.34% stake. Daimler, also plans to enter India by investing more than Rs.4000 crores for which it had collaborated with Hero Honda. However, the deal was called off. Now, after raising cash from stake sale at TATA, Daimler might strategically enter India and other developing nations.
In another move, » Read more: Turbulence in automobile industry..

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World’s Cheapest mobile phone by Vodafone

February 17th, 2010

vodafone-logo
Vodafone recently launched the world’s cheapest mobile phone ‘Vodafone 150′ which is available at less than $15! This low cost mobile has basic features including voice, SMS and has built-in support system for mobile banking. This revolutionary product is again targeted at the “Bottom of the Pyramid” just like the many nano products being launched by the TATAs. Initially this mobile will be launched in India, Turkey and eight African countries. An advanced version is also launched simultaneously for $20 with color screen and an FM.
This strategy of Vodafone will help them play with volumes rather than margins. This product has the capability to help mobile phones penetrate to the remotest of places and hence contribute in their development.

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Story behind Wrigley’s Chewing Gum!

December 25th, 2009

Two of Wrigley’s now classic brands, Doublemint and Yellow Juicy (Fruit), grabbed the world’s attention at the Chicago Expo in 1893 courtesy of a young salesman named William Wrigley Jr.

Wrigley traveled from Philadelphia to Chicago in the spring of 1891. He was 29 years old, had $32 in his pocket and possessed endless enthusiasm.

His started his career trying to sell Wrigley’s Scouring Soap, which was produced in his father’s factory. Wrigley offered free gifts to merchants to increase sales, knowing that such » Read more: Story behind Wrigley’s Chewing Gum!

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