me-commerce

E-commerce entered the technology market after the evolution of internet as a medium to communicate. It so happened that this technology was widely used to increase operational efficiency and save costs for the channel partners. The entire e-commerce industry focused on transactions rather than relationships. This feature was one of the key in many unsuccessful e-ventures. Lately, we can see that people are doing online business in a much different way. The influence of SNSs (social networking sites) in the e-ventures have become very important. Microsoft is planning to launch its outlook 2010 which is compatible to SNSs, auction sites like alibaba’s taobao has these features and many such ventures. This concept of making the e-ventures more social is now being termed as Me-commerce! » Read more: e-commerce vs Me-commerce