20-20 is the ‘Reinvented’ cricket of the 21st century. “Cricket is to India what football is to Europe”. Indian Premier Leage-2 generated Rs. 5.5 billion for the teams compared to Rs. 1.3 billion in IPL-1. What were the factors that helped IPL grow more than 4 times? A phenomenal success for an event which was almost scrapped because of some critical reasons.

IPL-2 saw some unique changes in the viewers demographics. This was the first time in the cricketing history that women took an active role cheering their teams. The home delivery fastfood brands like KFC and Domino’s saw a 10% growth over the normal business during the IPL season. » Read more: why watch 20-20?