underdog

Formula one will soon experience the unbeatable strategies of the greatest underdog of business world. Yes, it is Sir Richard Branson! He through his team Virgin Racing has developed a car with best aerodynamics created in half the cost of other competitors. Traditionally, teams used to test physical cars in wind tunnels, whereas Virgin has used computational fluid dynamics to cut through the expenses. His newly hired team of 200 designers have done it. Richard Branson known for his underdog approach to compete with British Airways, NASA spaceships and many more, will change the F of F1 to finance. His objective is to become the best team with minimum investment. Earlier top teams like Ferrari and McLaren used to make money from money but now he has brought in the innovative element. It seems like formula one will become the next big thing in sports! Whether he can sustain this by continuously innovating is the next question?

Rogues