Apple's Strategy
Steve Jobs is known for creating revolutionary products and launching them like a box office thriller. The movie producers should learn a few tips from him! The launch of IPhone marked a new milestone in the history of tech products. Now, it is the time for IPad. What is IPad? In the last few years, the world has seen that the technological gap between a phone and a computer is reducing. Earlier people were satisfied with a basic phone which can be used to communicate only. Gradually the products’ expected features like internet, WAP and data processing abilities crept into the basic features. However, mobile manufacturers could not break the ice to think further, which Apple has done. Apple is trying to create a new segment where people want a multipurpose mobile device through which all basic needs of a mobile and a computer can be experienced with ease. IPhone implemented this unique ‘Filling the Gap’ strategy successfully. It seems that Apple has made this ‘Filling the Gap’ strategy it’s unique selling proposition. Is it sustainable? The sustainability of a strategy depends on the entry barrier for competitors. If the entry barrier is low then apart from the first mover advantage, Apple will have nothing. It will not be able to milk this newly created segment for a long time. One feature which is valuable about this product is that more than one lakh applets can be accessed through this device. These features are currently used in Iphones and IPad is compatible with it. So, the product is different but the features are developed on a common platform which can be used only on Apple products. It reminds me of the era when Apple tried to rule the market with Macs which could use only Apple’s applications and software. This strategy of Apple decades ago, did not last much because the competitors could sniff it and Microsoft and IBM reaped the benefits. Is it that this time the competitors are not aware or Apple has done its homework well enough. Apple has penetrated deep enough in most of the developed markets with its platform featured products IPhone, iTouch and IPod. Gradually they are moving back towards the PC in terms of features. WOW! Steve Jobs seems to implement his old strategy well enough to reach the levels of Microsoft with huge strategic advantages. Analysts say that IPad will not be able to replace the PC/Laptop market but you do not know what Apple is all for. It will not be surprising if Steve introduces an iPC which will run on the same platform used for iPod, iPhone and iPad.
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Hey! I have been following your blog for 6 days now and i should say i am beginning to like your articles.I guess im subscribing now for not missing anything new.
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@Ben: Your view about the iPad, stresses on skepticism without much information. A little bit of clarity will help put your point better.:)
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@ Hannes: Thanks a lot. Your views are welcome.
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Hello these new Ipads are fantastic, I got one for free at http://www.krustyhosting.com/ipad/ and can’t put it down. I highly recommend them
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Being Newbie, I am always doing a search online for posts which will support me. Thanks a lot
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Why WOULD Apple want to send any of their IPads out to the Apple Stores for demo before they are released to sell? Because they won’t sell as many if the consumers know how much they suck beforehand! As for the “anti apple Shrils” (Gee.. I hope I misspelled that as accurately as “Gijoeinla”), we simply want something a bit more versatile, less restricted by Apple’s greed (App-Wise), and not so dumbed down that it appeals more to the masses that cannot even spell or use correct punctuation.
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@cigna: you are worried about the spelling abilities of iPad!!! I hope apple rectifies it.
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I heard about this “iPad-killer” people were talking about. It’s like an iPad, but it’s got ports for a camera and other USB devices, it supports Flash so you can play all those cool internet games, and it multitasks for cheaper. It’s called a netbook. And it’s ALREADY ON SHELVES. I swear, “Shiny New Thing” Syndrome is going to kill America
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thanks for the useful information…i like
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Just wanted to say your blog is my best blog list on #24
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I am dying till I receive my very own iPad 3g, it will add up to my collection of Apple products. At least that is what I call it, a Gadget! I personally adore apple above all other electronics until now. It never gets stuck or get a virus (at least I never had any dislikes with it!). What is your expierince?
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Interesting writing. I was looking for a few differint things, this seemed to sum it up well. Added to my bookmarks.
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Great post thx!
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Seeing as how the iPhones exclusivity status has been slipping, it was inevitable that the bourgeoisie would invent a new way to distinguish themselves from the lowly masses. Enter a designer by the name of Stuart Hughes, already expertly familiar with slapping precious metals onto slightly less precious mobile phones. He classes up a 3GS handset with a 22 carat solid gold body, which he then sprinkles with no less than 190 diamonds. And just to make sure none of the riff raff can get their hands on it, this creation is priced at £1.92 million ($3.2 million), which places it precisely £1.92 million outside our budget. Completing the, erm, value proposition is a storage chest cut from a single block of granite, which you may peep after the break.
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Do you think the i-pad will over take the kindle. As I know apple they will try their best to pass kindle. What do you think? Please reply. Thanks
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The government report on jobs says there is a gain of 180k. The jo reports on the ADP report shows aloss of 55k…..ADP Mining looses 7000 jobs FED mining gains 9000….It is all Bullshit with no striaght answers. NO TRANSPARANCY whatsoever…And as some of the other folks have said while it is nice to hear about the I Pod….Really So What..They chatter about the I Pod but say nothing of Last months Foreclosure report which show filings consisitant but the bank takovers and short sales way up. As 2000 families per day are losing their homes who gives a damn what the jack off economists are saying. On Main street 2000 homes a day, well that is about 6000 folks being tossed out into the street…i am sure they are concerned about the Dow Jones.
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Check & Preserve your iPad for Cost free! -> http://bit.ly/cFBuis
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im loving the ipad personally. what do you think of it now? was it upto your standards?
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I find myself coming to your blog more and more often to the point where my visits are almost daily now!
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Am reading your site on my Ipad. It’s the bomb. Thought you should know that your site is hard to read on Ipad. I write about this problem here: Ipad music reviews Thanks for reading
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Non-renewals by insurance companies is a trend that’s affecting homeowners far beyond the hurricane belt. A 2003 study by the Independent Insurance Agents & Brokers of America (IIABA) revealed that nearly 2.5 million Americans had lost their coverage during the previous two years.
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While numerous application programs can be particularly serviceable in the initial stage is short-term, exactly a matter of time ahead some of its applications programmes will be interchanged by iPad earned for enormous screens. Many of them are not needed, only used as a regular web browser, like Facebook, for example, alternatively of a smaller version of the iPhone to use …
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The web site above claims you can grab a free Apple iPad on the web………. Has someone tested out some of these free iPad offers?????
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