Vodafone recently launched the world’s cheapest mobile phone ‘Vodafone 150′ which is available at less than $15! This low cost mobile has basic features including voice, SMS and has built-in support system for mobile banking. This revolutionary product is again targeted at the “Bottom of the Pyramid” just like the many nano products being launched by the TATAs. Initially this mobile will be launched in India, Turkey and eight African countries. An advanced version is also launched simultaneously for $20 with color screen and an FM.
This strategy of Vodafone will help them play with volumes rather than margins. This product has the capability to help mobile phones penetrate to the remotest of places and hence contribute in their development.
Rogues
It so happened that the vodafone mobile which i purchased from a retail outlet at Rs. 1000 started malfunctioning within two months of purchase. I thought that i would not get any support from them or even if i get i will have to wait for a month to get a repaired phone. However, to my surprise i got an instant replacement within three minutes at the vodafone store itself. This is one of the first time that i have experienced such prompt service and i am really proud to own a vodafone set.
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